Techniques used by pros for best Instagram campaigns
When you are promoting your product on a visual platform, the location of the pictures matter. It is true that a pic shot inside four walls can proliferate in social media, the possibility is much more when you pick a decent location.
This technique is best. Instagram campaigns are not anything new in the market. It is probably one of the most used strategies that to date works like a charm. It is unquestionable that the product gets a boost in social media reach and sales when it is ambassador by a media influencer, who are most often celebrities with some connection to the area.
Politics and humanity
You can not go wrong when you link your product to a good cause. It is always suitable for the audience to feel right about their actions when it is connected with a social purpose. When Instagram campaigns play around recent political or social issues, it is evident that it is more likely to go viral and reach many peoples.
Discount and promotional pricing links
One out of the box though is to use discount links and promotional links in the photos that are shared on Instagram. This is especially relevant in cases of merchandise. Along with captivating the interests of the audience, it can potentially turn engagement into conversion.
Giveaways and hashtags
Giveaways are always appreciated. After all who does not want free things. The best Instagram campaigns that are associated with giveaways grow and hashtags are useful tools too. When used creatively the hashtags can be an excellent tool for gaining reach.
The art of storytelling is what can give you unprecedented reach. Human minds love stories. Stories make us feel good. When you show your creativity, it will touch the heart of the audience. Even if it cant ensure hard sales, engagement is almost guaranteed.
Call to action
By using the call to action, you can efficiently turn engagement into hard sell or take them to the promotional pricing page. As the name mentions, you can call people to complete an action, how and for what you can use that, the opportunities are too many.
Instagram is undoubtedly one of the best marketing sites out there where you can advertise your product. It has the potential to make your product explode in the market (not literally, sorry Samsung).
Humor aside, Instagram has now become the default option for visual marketing. With more than 600 million users engaged in exchanging videos and pics daily.
What makes Instagram the best option is its visual aspect and the creativity that you can see marketers use in advertising their best Instagram campaigns will leave you in awe.
It might not be as easy as a business to keep up with the trends that seem to keep changing in a matter of seconds. But here in this article, we have come up with a breakdown of some best Instagram campaigns and getaway messages that you can learn from them.
Ways of the pros
When you launch the best Instagram campaigns that are associated with politics, there is always the chance that things go askew. That did not happen in the case of the Airbnb campaign that managed to dance around the trending events. Though there is no direct statement that the campaign is addressing, it is loud and clear that the Airbnb campaign has a political shade. The best Instagram campaigns feature people from different places and backgrounds and the hashtag #weaccept
The super bowl commercial by Airbnb, the 30-second ad, a last-minute addition to the commercial line-up, featured a diverse array of faces as words strung out: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. “The world is more beautiful the more you accept,” followed by the hashtag #weaccept and the ad got tons of positive responses from people and celebrities all around.
The best Instagram campaigns of Amazon were an excellent way to express gratitude towards the audience by rating the online sales giant to get the top spot in corporate reputation. Amazon did not attempt any razzle-dazzle they merely posted a single pic that displayed their reputation ranking including a caption to the image thanking customers and also informing them about a new discount they wanted to give as a celebration of their victory.
What reduces this best Instagram campaign as a great campaign is that it is a discount. Turning Instagram engagements into a successful conversion is not everyone’s cup of tea, but Amazon showed that it could be done smoothly with the assistance of discount codes and promotional pricing page links. Not only does this sort of promotion benefits the audience via discounts but also helps cement the bond between the business, and its customers. Well played Amazon!
Hashtag strategy is one of the often-used strategies to boost engagement and spread the content. What is more engaging is when you are successfully able to link it up with a giveaway.
And that is how the athleisure RYU was able to pull off. #Whatsinyourbag hashtag was the one used by RYU. RYU is focusing on collecting user-generated content (UGC) from their followers, creating the best Instagram campaigns where you post the photos of what is in your gym bag with RYU’s branded hashtag, #Whatsin your bag.
Users that share posts with entering to win prizes from RYU apparel.
Let us not fail to mention the Instagram Stories RYU used to promote their hashtag, which helped them spread further among Instagram users!
As we’ve written before, running an Instagram contest is an incredibly efficient way to engage your target audience and spread the word about your brand. Take a page out of RYU’s book and share your campaign on both regular Instagram posts and Instagram Stories.
Disney is a brand recognized by all. In their best Instagram campaigns, Disney used influencers. They got actor Luke Evans for the promotion of the upcoming Beauty and the Beast film with an Instagram takeover. Evans posted images throughout the day of his time at the film’s world premiere, sharing them with Disney’s massive Instagram following.
Hosting an influencer takeover is an Instagram strategy that’s proven to be productive time and time again. It draws the influencer’s following to your account and helps you reach additional segments of your target market. The posts give your followers a (much-welcome) break from your regular Instagram content and are often more engaging based solely on their subject matter. Look for influencers within your target market and reach out to them for your next takeover!
Forever21 is a brand that’s mastered Instagram marketing. Beyond its impressive mix of original and user-generated content, Forever21 is an expert at the Instagram sale. How? Well, Forever21 utilizes a monetization platform called Like2buy, which helps it turn the engagement and interactions it garners on the visual content platform into sales. As you can see in the image below, Like2buy takes Forever21’s photos and links each item to the relevant store page.
Forever 21 makes sure to include a CTA in each of their photo captions (“Shop link in bio”) to make sure each follower knows where they can find each item. Using a monetization platform is the most straightforward and most efficient way to drive sales from Instagram – it’s an excellent option for any e-commerce business.
Tarte Cosmetics Event Marketing
Like Glossier, Tarte Cosmetics did something extraordinary this year. In late January, the beauty products company flew a gang of makeup and fitness influencers to Hayman Island off the coast of Australia, and then followed up with trips to the Florida Keys and the Maldives.
These trips were branded with the hashtag #TrippinWithTarte and included a ton of Instagrammable excursions, like morning yoga, hikes, candlelight dinners, and massages.
Not only did the campaign provide Tarte Cosmetics with a ton of content for their account, but the influencers they brought with them (who were picked strategically based on their industry niche and follower count) also posted a ton of content as well. As a result, Tarte was able to reach thousands of new users in a concise period.
ASOS’s Instagram strategy is one of a kind. Instead of merely partnering with influencers to create sponsored posts, ASOS goes a step further and creates “sponsored accounts” for its influencers, like @asos_ashley and @asos_megan. These accounts are run by the influencers (who also have their well-known accounts, of course), but differ slightly in that they primarily feature ASOS clothing.
This is an exciting strategy because it pulls influencers’ existing followings to new accounts with content more relevant to the specific brand. Influencer marketing in this way helps ASOS widen its reach significantly through its influencer marketing efforts.
ASOS’ Advertising Campaign
Much like Glossier and Fashion Nova, ASOS’ success has a lot to do with its Instagram marketing strategy. In fact, according to Leila Thabet, the content and engagement director at ASOS, Instagram is a key channel for the online fashion retailer. “We’ve seen a great deal of success over the past year with landing our brand messaging through video content formats […] with Instagram Stories,” says Thabet.
In January, ASOS became one of the first businesses to launch an advertising campaign on Instagram Stories by creating a series of ads that immersed its fashion-conscious audience into the ASOS brand.
And it was hugely successful! Rather than pushing sales messaging or specific products, the campaign focused on brand awareness. And according to Instagram’s business blog, the ads resulted in a 14-point lift in ad recall in the UK and a 7-point increase in brand awareness in the US.
This just goes to show how effective Instagram ads can be for businesses trying to grow their brand awareness.