Website design for roofers
Roofing website design that turns storm searches into booked inspections
Homeowners with a leaking roof don’t browse. They call the roofer whose website looks safest to hire. We design and build roofing company websites around that moment, from $750 for five custom pages, live in two weeks.
- Click-to-call and free inspection forms on every page, built for phones
- Storm damage, insurance claim and financing pages that answer real questions
- Service and service-area pages set up for local search from day one
- You own the website. No hosting lock-in, no long contract
No obligation. Don’t love it? You don’t pay a thing.
Get a free homepage design
Tell us about your roofing company. We’ll design a homepage for it within 3 business days. No card details needed.
No obligation. Don’t love it? You don’t pay a thing.
Why roofing websites are different
Most small business websites get visited when people are curious. A roofing website gets visited when something has gone wrong. Hail hit the street last night, a shingle is in the yard or a ceiling stain is spreading. That changes what your site has to do.
Wind and hail are the single biggest cause of homeowners insurance losses in the US. So a large share of your leads arrive in waves after a storm, often with an insurance claim attached and plenty of competition. Those homeowners rarely call the first roofer they find. They check two or three, read reviews and look for proof that you’re licensed, insured and still in business next year.
Sources: Insurance Information Institute, using ISO/Verisk data (Facts + Statistics: Homeowners insurance). BrightLocal, Local Consumer Review Survey 2025.
What a roofing homepage should look like
Here’s the kind of homepage we’d design for a roofing contractor. Switch it to storm mode to see how the same site can change its message after a hailstorm, without a redesign.
- Phone number and call button visible without scrolling
- One clear offer: a free roof inspection
- Trust signals right under the headline
- A storm banner you can switch on in minutes
Roof replacement and repair you can count on
Licensed, insured roofers for homes across the metro. Free inspections and written quotes.
Storm damage? We’re inspecting roofs this week.
Hail or wind damage? Get a free roof inspection
We document the damage, explain your options and help you through the insurance claim.
A sample homepage for a fictional roofing company. The business, reviews and phone number are made up.
What every roofing company website needs
These are the pages and features we plan into every roofer website design. Your five-page site starts with the ones that matter most for your business, and you can add the rest as you grow.
Click-to-call everywhere
A tap-to-call button that stays on screen on phones. Most urgent roof leads want to talk, not type.
Free inspection form
A short form asking for name, phone, address and the problem. Fewer fields means more requests.
Storm damage page
What hail and wind damage looks like, what to do first and how fast you can get there.
Insurance claim help
How the claims process works with you, what to photograph and when to call your insurer.
A page for each service
Roof replacement, roof repair, metal roofing, flat and commercial roofing, gutters and siding. Each one gets its own page.
Service area pages
Pages for the cities and suburbs you actually cover, with real local detail rather than swapped town names.
Before and after gallery
Your own job photos, organized by roof type. They prove the work far better than stock images.
Reviews in the right places
Recent Google reviews near every call to action, plus a simple way to ask happy customers for more.
Financing details
If you offer financing, a page explaining terms and a link to apply. It turns “not this year” into a booked job.
Licenses, insurance and certifications
Your license number, insurance details, warranty terms and manufacturer badges, displayed where homeowners look for them.
Want to see these on your own homepage? We’ll design it for free.
No obligation. Don’t love it? You don’t pay a thing.
Roofing website templates vs builders vs custom design
You can get a roofing website three ways. Each one has a place. Here’s an honest look at what you pay and what you get.
| Roofing website template | Roofing website builder | Roofing marketing agency | Crazy Media Design | |
|---|---|---|---|---|
| Typical cost | $50–$200 for the theme, plus your time | $20–$300 a month, for as long as you stay | $3,000–$15,000+, often with a monthly retainer | From $750, five custom pages |
| Who does the work | You do | You, or the platform’s setup team | A team, sometimes outsourced | We design, write the structure and build it |
| Looks like your company | Looks like every other roofer using it | Limited by the platform | Usually | Designed around your brand and your area |
| Time to launch | Weeks of evenings | Days to weeks | 1–3 months | Two weeks |
| You own it | Yes | No, it stays on the platform | Not always | Yes, from day one, no hosting lock-in |
| Set up for Google | Basic | Basic | Usually, at extra cost | Included |
Ranges are typical US market prices for small business websites, not quotes from specific companies.
Our pricing, in plain numbers. A five-page custom roofing website starts at $750 and goes live in two weeks, with unlimited revisions until you approve it. Larger sites, such as ones with many service-area pages, or ecommerce sites are quoted upfront so there are no surprises. We usually build on WordPress, so any developer can work on it later. If you’d like us to look after updates, backups and security, our website maintenance plans start at $49 a month.
Your website and your Google Business Profile work together. One builds trust, the other gets you seen.
Roofing website SEO, built in from the start
When a homeowner searches “roof repair near me” or “roofers in” their town, Google looks at your Google Business Profile, your reviews and your website. Roofing website SEO is about making all three point the same way.
- A separate page for each service and each main city you serve
- Page titles, headings and structured data that tell Google what you do and where
- Fast, mobile-first pages, because most storm searches happen on phones
- Your name, address and phone shown the same way as on your Google Business Profile
- A review section and an easy way for customers to leave Google reviews
Nobody honest can promise you the top spot on Google. What we can promise is a site built the right way, so you’re not starting from behind.
Websites we’ve designed and built
Real, live websites you can visit on your phone right now. ExtensionCosts.co.uk is the closest to a roofing site: a home improvement lead generation website built to turn cost research into quote requests.
How it works
Everything happens by phone, video call and email, so we work with roofing companies anywhere in the US.
- Get your free homepage designFill in the short form. Within 3 business days you get a homepage designed for your roofing company.
- Decide with zero pressureLike it? We build the full site. Not for you? That’s the end of it. No follow-up sales calls.
- We build your websiteWe set up your pages, forms and click-to-call. You get unlimited revisions until you approve.
- Go live in two weeksYour new roofing website launches on your domain, and it’s yours to keep.
No obligation. Don’t love it? You don’t pay a thing.
Roofing website design questions
How much does a roofing website cost?
Our five-page custom roofing websites start at $750. Templates can cost less upfront but take your time, and website builders charge every month. Agencies often charge $3,000 or more. Larger sites with many service-area pages are quoted upfront.
How long does it take to build a roofing company website?
A five-page website goes live in two weeks. You see a free homepage design within 3 business days first, and you get unlimited revisions before launch.
Should I use a roofing website template or builder instead?
If your budget is close to zero and you have spare evenings, a template or builder can get you online. Most roofers find they end up with a site that looks like their competitors and doesn’t bring in calls. A custom site is built around your services, your area and your leads.
Will my roofing website rank on Google?
Nobody can honestly guarantee rankings. Every site we build includes the SEO foundations: service pages, service-area pages, fast load times, structured data and consistency with your Google Business Profile. Reviews and time also play a big part.
Can you redesign my current roofing website?
Yes. We keep your domain, keep any pages that already bring in traffic and redirect old addresses properly, so you don’t lose what’s working.
Do I own my website?
Yes. Once it’s paid for, the website is yours. There’s no hosting lock-in. We can host it for you or set it up on any host you choose.
Do you offer website maintenance?
Yes. Our website maintenance plans start at $49 a month and cover updates, backups and security, so you can stay on the roof.
Can you add financing and insurance claim forms?
Yes. We can add a financing page with a link to your lender’s application, an insurance claim help page and inspection forms that ask the right questions, such as storm date and insurer.
Do you work with roofers in my state?
Yes. We work with roofing companies across the US remotely, by phone and video call. You don’t need to meet us in person to get a great website.
Is the free homepage design really free?
Yes. No payment, no card details and no obligation. You see a homepage designed for your roofing company first and only pay if you want us to build the full site.
See your new roofing website before you spend a cent
Tell us about your roofing company and we’ll design your homepage within 3 business days. Love it? We build the full five-page site from $750, live in two weeks.
Get my free homepage designNo obligation. Don’t love it? You don’t pay a thing.