Effective employee retention strategies

What every manager in a company dreams of doing is not only to make his business successful but also always fly colors in the stock market. For that particular dream to come true, several factors should be considered. One of the critical factors that should be considered a top-most priority is employee retention.

The company’s success is not possible unless the employee is highly dedicated to their job and the overall company’s goals. In our competitive market today, it is a headache for every company, and management is employee retention.

If one of the best employees resigns, the manager faces challenges tackling the increased daily responsibilities. To cope with this situation, the very foremost and important thing that the manager needs to do is find a replacement for such talented members, and this is going to be the most challenging task as skilled manpower is always in high demand.

Also, the company should consider the impacts on other staff due to the resignation of that single employee. It may seem minor, but you never know what snowball effect it might have. The company needs to start afresh with hiring new talent, nurturing them, and ensuring they are happy to maintain the employee retention rate.

Why does an employee leave the organization?

Let us peek at the root of the problem and try to understand this. Why do the employees leave? According to one of the providers of staff retention and consulting service, Life-Work Solution, “More than 50% of employees recruited into an organization leave within two years, and one in four new hires leave within six months. Nearly 70% of organizations report that employee turnover has a negative financial impact and are having difficulties replacing staff.”

What may be the reason behind this situation?

The majority of managers believe that employees are more likely to leave their roles due to the reason for inadequate salaries, but the actual truth is that some factors contribute to employee turnover other than pay-related reasons. The key factors in this case include:

  • Lack of effective management
  • A feeling of being devalued, unrecognized and unappreciated
  • Stress due to overwork
  • Loss of trust and confidence in senior leaders
  • Few growth and advancement opportunities
  • A mismatch between person and job
  • Unfamiliar workspace

So what would you do if you found yourself knotted in the situation of employee turnover?

If you are dealing with a situation of employee turnover, it means that you need to revise your employee retention strategy and aim to improve and amend it to make it employee-friendly. Employee retention strategy is key for any company to escape the employee turnover problem and its negative financial impact.

Hence, your employee retention strategy should be revised time and again. Proper retention strategies are vital to retain and make employees stay for the long haul. Most employees these days are looking for a career package that includes good company culture, career path, new opportunities, diversified responsibilities, and a balance between work and life.

When preparing employee retention strategies, it is better to do research focusing on the problem of employees. What do they want in their workspace and working environment? Your retention strategies should focus on and address tactically different key elements like performance, communication, competitive advantage, etc.

Most managers think retention is based on compensation issues, while in reality, it is related to the actions and strategies that make employees feel successful, appreciated, and secure. Hence, your retention strategies should address the above-mentioned issues.

How to prepare an effective employee retention strategy?

As mentioned earlier, employee retention and employee job satisfaction should be a top priority for every organization. Writing compelling employee retention strategies is essential. Research shows that retaining talent and good employees is imperative for maintaining institutional knowledge, good company-customer relations, and sales growth. This requires good employee retention strategies.

If you are finding difficulties in preparing effective retention strategies, here are some tips which might be helpful for you to keep your top talent for a long time in your organization.

Recruit the best of the best.

While recruiting new employees, you don’t limit yourself to the textbook question for interviews but ask about what has made them apply for the job, their interests, motivating factors to do the job, their weaknesses and strength, their aspirations, and so on.

This gives you information about the person you will hire and his/her passion for the job. As said, “hire the right people from the beginning and don’t regret it later.” To gain enough information about the person you are hiring in your company. After hiring the best one, you will know what you should do not to let them leave your company.

Orientation programs

After you hire the best and aspiring employee, he/she should set up for success from the very start with your company, from the very first day of work and beyond. Orientation should be done to make the new hire familiar with the job. This can last for weeks and months, depending on your organization.

You should aim to develop an orientation process in such a way that new staff not only learn about the job but also the company culture and system. The orientation process helps the recruits to cope with the new situation and environment. Also, it encourages them to think about how they can contribute to meeting the company goals and targets.

Regular mentorship programs

Along with the orientation program, you should focus on organizing a mentorship program once a week or more often. When the new hires are joined by a mentor, they can learn many things from a veteran with more resources.

Mentors can provide guidance but not as supervisors and be a sounding board for novices, interacting with them with the company culture. Mentorship programs organized very often increase beginners’ enthusiasm, making them feel the company belongs to them from the very first start.

When such a feeling develops, the employee becomes more devoted and motivated to work with you in your company.

The interactive, clean, and safe work environment

The work environment is the influencing factor for the excellent performance of the newcomers and other staff. Many of the employees leave the job due to the working environment. The working environment should be interactive and exciting.

The recruits especially want an interactive environment where senior and junior staff interact and communicate well with each other. Many recruits don’t quit the job but quit the managers, working staff, and working environment. So the workspace and working environment play a great role in retaining staff.

It is the prime duty of the manager and other senior staff to make the work environment comfortable and interactive for newcomers. Your employees spend at least one-third of the given day in the workplace. It is very necessary to keep the workplace clean and safe.

Your employee cannot focus on the work if there is any danger. So while making your strategies, you should focus on maintaining the work environment clean and safe.

Communication and feedback

The recruits always want to communicate well with everyone, especially with the manager of the new workplace. So keeping your desk open for communication is also one of the important factors for employee retention.

Your employees should be able to come to you with ideas, questions, and concerns without hesitation and fear. To make this happen, your role is vital. You should communicate and interact with the staff as much as possible.

As every staff expects you to be honest and open about their improvements and weaknesses, you should give positive feedback and motivate them to learn from their failures and mistakes.

Be sure you have a connection with every employee on a regular basis. Positive feedback and constructive advice encourage your employees to be devoted to the job and honest and sincere regarding their role.

Opportunity to grow

Almost 100% of the employees entering any company want to learn and grow, giving their best to their assigned job. Majorities of the company these days promote people from outside the organization without offering a promotion to the employee who has been working for a long time with them.

This makes employees feel demotivated and disappointed in their roles, making them less likely to stay. So you should be sure that you have strategies for promoting the employees within the company and providing them an environment to grow and make them stay longer with you.


Training is very important for employees to reinforce their sense of value. You must organize training frequently and help employees achieve goals, ensuring they better understand the job and job requirements.
Organizing pieces training on the multidimensional fields help employees increase their knowledge in multi-dimensional areas. As mentioned earlier, employees want diversified roles; such pieces of training develop their interest in other roles too, which is advantageous to the company.

Employee professional development is much essential for the growth of your company. So you should invest in the professional development of your employees, allow them to attend conferences, provide tuition compensation or provide them education training.

Compensation and benefit packages

Offering an attractive compensation package has become essential in the aggressively competitive labor market of the present day. Employees do not always desire attractive salaries but also want bonuses, paid-off time, health benefits, retirement plans, and other things that can distinguish your workplace from the others in the market.

Your benefits should include high-quality and affordable health insurance, life insurance, ample sick leave and vacation time, family leave, etc. It’s better to know what your employee wants. Flexible scheduling, child care, gym facilities, or fitness coaching are some of the likely options.

Work-life balance

A comfortable work-life balance is an essential thing that influences the employee’s performance. Everybody, including you, struggles to balance work and life. You should encourage your staff to give time to your family, take vacation time, and offer late arrivals or extra time to compensate.

You expect from your employees, but the high expectation from employees leads to the problem of employee turnover. When your employee is well-rested and has adequate time to care for themselves and their families, they perform better at their work too.

You should establish regular work hours, policies for working on the weekends, and other plans that can be helpful and comfortable for the employees. You should not give any overstress to your employees and make them work for extra time. If you want them to work more hours, you should have policies to pay for extra hours.

Encourage creativity

Most companies do not have any policies or initiatives to support creativity, although they say they value their employees’ creativity. You should encourage your employee to be creative and bring new ideas that can benefit your company.

You should offer other side projects in the employee’s actual interest. You can offer rewards to the employees who bring new ideas and projects. Also, you can hire various people to burst out creativity as creativity does not come from people who think alike. Your employee retention strategies should focus on encouraging creativity.

Make employees feel valued

If you want higher performance from your employee, you make a habit of crediting and appreciating employees for their work. Employees get motivated and devoted to their work if they feel responsible for the result and have a sense of ownership and value in their job.

They also believe in their job and use their skills well to perform their role. The employees should be rewarded to motivate them. The rewards have very high motivational power and encourage your employee to do good in the upcoming days. Free lunch with the manager can be a good reward to make the employee feel valued.

Provide enough tools

Employees require different tools, resources, and information to accomplish their tasks successfully. When you set goals for the employee, you must provide them with the resources and tools to complete their work.

Providing information about the project that the employee has been doing is one of the important tools to encourage the employee to accomplish the project. You do not leave your employee with their own devices without any direction and guidance. If you want to help your employee, then be in contact with the employee on a regular basis.

Encourage your employee to give feedback

You should create a culture of giving and taking feedback from your employee. It is not that you are always right. You should listen to the feedback from the employee. When employees feel that their thoughts do not listen, they assume the company has no interest in worthy ideas, ultimately leading them to leave.

You should encourage the employee to give feedback and new ideas that may benefit the company. When you listen to the employees and analyze their ideas, they are encouraged to work with you.

Be loyal to your employees

It is one of the elements of a successful employee retention strategy. When you show loyalty to your employees, they will reciprocate with their commitments and loyalty to your company.

Most people don’t begin their employment with you as a loyal employee. It depends on you; if you are loyal to the employees and trust them, they will show loyalty and be responsible for their roles.

Create bond beyond work

The relationship between you and your employee should not be limited to a workspace. You may be the boss at the workstation, and you deserve respect due to hierarchies. People do work and leave. You may meet your employee outside the workstation, and you talk and laugh with them during that time.

It strengthens the bond between you and your employee. Also, during workstations, it is not always necessary to talk about the work only and have informal chats on topics that do not involve work. This brings warmth to your relationship with employees.


It is clear that proper retention strategies are the key to retaining employees. If you want to retain your employees and engage them in work, you must truly care about them and have striking employee retention strategies. The above-mentioned tips are helpful in preparing successful employee retention strategies.

The manager of any company needs to incorporate motivation-building practices into their company culture. These practices include listening and respecting the opinions of the employee, providing rewards for performance, and being available to them when they need help.

Employees needed to feel valued and appreciated, be given feedback, be provided with growth opportunities, and have trust in their leaders. A culture of respect should be developed and fostered by implementing many strategies like feedback, recognition, encouragement, creativity, collaboration, and so on.

These retention strategies are very beneficial when an employer wants to keep an employee for longer with an organization and exclude their company from the turnover problem.

Furthermore, writing good employee retention strategies does not work for solving the employee turnover problem, but it should be revised and amended time and again and should be brought into immediate effect.

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