Facebook advertising has become essential for businesses to reach their target audience and achieve their marketing goals. Understanding the benefits of Facebook ads, how they work, and how to maximize their potential can significantly impact a business’s success in the digital landscape.
However, among the many benefits of FB ads is the targeted advertising from my point of view. It allows you to single out your audience so that you can create a message that resonates with them and have a high-performing ad.
Let’s look at the list of advantages FB has for you to achieve growth through advertising.
1. Huge number of active users
You may have heard about this umpteenth time, but I would like to reiterate again that Facebook is the third most visited site in the world. But if you consider, based on their acquisition of Instagram and WhatsApp, the number of active users at any given time is simply mind-boggling.
The social media giant constantly keeps working on its platform to engage its users, which I am sure you must have experienced. For example, on FB, which was meant for connecting with your loved ones, you can now view videos, play games, and create a community with loved ones just to begin with.
What does it mean? It means that there is enough audience to engage with no matter what business you are in. You should be on it if you want to create your tribe.
2. Micro-targeting the exact audience
If there is any site that has the micro-targeting spot on it, it is undisputably Facebook. The level of granularity is really next to none compared to its competitors.
As I said above, among the list of biggest benefits of Facebook ads is that you can filter and narrow down your audience based on their:
- Job title
- Behaviors (Purchasing patterns)
- Life events
The platform is data-rich.
3. Generate high-intent leads
Facebook gives you the option to create an instant form for the “Leads” campaign objective. It is quite handy if you want to generate high-quality leads.
You can create a questionnaire to qualify the prospect and prefill the information that FB already knows (name, email, phone number, etc). Then, they have to take an additional step before completing it.
4. Facebook Ads Are Budget-Friendly and Scalable
After the powerful feature of segmenting the audience, what attracts most marketers and business owners is the cost. Facebook ads are budget-friendly.
The important thing to remember is that the ad cost will vary based on the industry, ad type, location, etc., but it is relatively cheap compared to traditional advertising with ROAS to boast about.
Moreover, the platform allows complete control over your budget. You can run ads for only $5 a day. You can scale your ad on any day if you start to see success.
5. Retain Existing Customers and Establish Loyalty
If you already have customers who have bought from you in the past, you can retarget them. All you have to do is serve the email addresses to Facebook, and you are ready to go.
You want to run ads offering exclusive discounts or anything only available to past customers, making them feel special to win their loyalty and retention.
Remember, retaining existing customers not only ensures a steady revenue stream but also helps to build a loyal customer base that can be a powerful advocate for your brand.
6. Provides Objective-Based Measurement
The benefits of Facebook Ads are endless. The versatility of the different ad categories makes it easy to target people in different stages of their buyer’s journey- awareness, consideration, and conversion.
The Awareness category ads are geared towards running campaigns focused on impressions and clicks. The objective is to get the word out about your brand and initiate an interaction with your prospects.
The second category is Consideration-focused ads. It is focused on downloads, views on video ads, time on site, etc.
The last one is Conversion-focused ads to generate leads or sales. In fact, it has a feature called “Instant Form” to improve lead generation. It brings me to my next point.
7. Multiple Ad Formats
Amazingly, the benefits of Facebook ads are it has numerous ad formats catering to different goals of your ad campaign and industry. These are so unique that no other social media platform has it at the time of writing this article so far.
Based on your objective, you can choose any of the ad types:
- Photo- These are single images with an option to add a caption
- Video- Video ads are one of the high-performing ad formats that can appear in-stream, in user feeds, or in Stories.
- Stories- Stories in another format that gives you the flexibility to add either a video or static images. It covers the whole screen of the user. You can send the traffic to either a website or an FB page.
- Messenger- These ads appear in the Facebook Messenger App between conversations.
- Carousel- Carousel ads allow you to combine ten static images that users can scroll through.
- Slideshow- You can add short video-like clips made with motion, sound, and text.
- Collection- Collection ads give you the option to show multiple products in a single ad. The users can interact with each product individually.
- Playables- These are interactive demo games that users can preview before downloading the app or game.
The myriad of options benefits you not only in conversion but also simultaneously enhances the experience of the user with your brand because of the vivid creatives you can use.
8. The Remarketing Platform among the benefits of Facebook Ads
Meta has made remarketing very easy. All you have to do is install a small code snippet called “Facebook Pixel.” It will then start tracking the visitors. Additionally, you can decide which specific activity should trigger ads.
If you have not installed the pixel, you can upload the list of the customers (emails and/or phone numbers) and create a new audience. It is another big benefit of Meta ads that will certainly increase revenue, boost conversion rate and improve ROAS.
Let’s discuss the next in the list of benefits of Facebook Ads that I love.
9. A/B ad testing
The A/B ad testing tool is an amazing feature of Meta ads. You can display near-identical ads (with minor differences) to check elements that work and don’t work.
If you are running ads on Facebook, you definitely want to take advantage of this feature. Test different display ad variants and set a time period. Facebook will then inform you who the winner is.
10. Measurable Performance
In marketing, not measuring performance is the biggest sin. Thankfully, Meta has a powerful analytics tool that shows reports on extensive metrics based on the ad format.
The analytics gives you the granular information you need to make data-driven decisions about your strategy. It includes any action taken by the user and off-Facebook events such as conversions and revenue.
However, for off-Facebook events, you will have to install FB pixel on your site. I highly recommend it if you want to take advantage of the true benefits of Facebook ads.
12. Results are pretty quick
On Facebook, the results are immediate. After you have set up your ads, they get approved within 24 hours. After your FB ads are published, they will start showing to your target audience immediately.
Unlike its rival, Google Ads, which takes some time to generate traffic because of the ad ranking and ad quality. Additionally, the reports are more frequently refreshed compared to others, which means you can have insights faster and make tweaks sooner.
13. Increased reach compared to organic posts
The thirteenth in our benefits of Facebook Ads lists is the reach of FB ads.
If you are relying completely on organic posts, then you will have a hard time finding traction. Facebook is inundated with content every minute. You will struggle if you are a new brand on Facebook.
You can immediately benefit by running FB ads and getting a lot of eyeballs and discussions related to your brand and product.