Visual trends in website design

Next year, a few things will be brand new, and a few will remain entirely the same. So here are some website design trends that might inspire your 2018 website design.

The return of depth and the death of flat design

Flat design has been dying a potential death over the past few times, and real designers are interested in putting the design back in web design. We are not talking about the complete restoration of skeuomorphic design but applying overlapping design elements, definite shadows, and beautiful illustrations. In addition, the usage of depth gives a site dimension and will be used to drag the viewer to particular design areas.

Socially and genuinely accountable photography

Hero images and sliders are going away this time. Although we understand that some will insist they stay, sliders are not suitable for conversions, and we have to all step up and tell our customers. 2017 noted an entire year of social and political changes, and with sliders, you can see a rise in those who know the requirement to be socially responsible for their sites and social media sites.

On websites, photography is taking a turn to be more open, dynamic, and raw and delivers by speaking volumes with a single image its message to ethical fairness. If stock or professional photos, there can be a wide diversity of images out there that runs well for this sort of social balance.

Statement collages

A blend of illustrations and images can be used to build unique design descriptions on sites. This sort of design exposes itself to an unbelievable amount of creativity, and designers are filled with thoughts. Collages as a mode of communication have been around for ages, and you will see an entirely new medium of creativeness with graphic designers as they tend to make sites get noticed and stand out.

Unexpected and bold typography

Bold and big typography was successful in 2017 and remains attractive throughout 2018. You will notice the mix and match of sans serif and serif fonts to generate emotion and movement inside designs. The small sort will be left for the descriptions, and negative space will take a more prominent role.


SVGs and GIF animations have been in demand over the past few years. The following year will not be an exception to this rule. Fun and subtle animation that does not distract from conversion or function will be the objective and most likely peak in 2018.

Stand out call-to-action

Ghost buttons were all the rage as they blended effortlessly into any design scheme a few years ago. They were quiet, simple, and still gave the viewer a place to put a link without damaging a design. As per studies, ghost buttons did not get an equal amount of action as their contrasting counterparts, buttons. Do not hide those buttons but show them off.

Vintage designs and 80s style

It seemed to be only yesterday but 80s style now it is called vintage. I think the 80s get a few more years before they are genuinely vintage technically, but the loud and fun patterns are coming back in style and will continue to spark website design in 2018.

Videos as communication

Videos are growing their popularity, and you will find them used in various ways in 2018. Videos are not being used for introductions, but you will find them used for other website pages such as instructional pages, answers to frequently asked questions, live-streams, and also as short-lived and changing commercials.

Videos trending in 2108 are impressing viewers with their communicative style presenting and branding. You will see real people in real surroundings and workplaces communicating and interacting.

Gradients, Organic shapes, duo-tones, and courageous color choices

Straight lines are out, and organic forms are very much in style. Broken grid layouts and beautiful curves are standard and will continue to push the limits of both website design and development this year. Text and images will float appropriately according to aesthetic design and not conflict with the function. Colors are staying vibrant and bright.

The combination will be practiced to produce compelling results that make the design attractive while leading the visitor to stay on the site. Gradients in funky colors will be big as duotone images, and background choices in different colors can be used to build compelling reports. Neon color options will continue to be popular, but you will also see the use of dark earthy tones that maintain negative space and saturate in a warm and inviting way. Moving forward

2018 is not going to be a year of trial and error but also a year where website design shifts to improve the way we think of how our observers are concentrating on website design.

This trend will drive the creative sides of both developers and designers. If your site is requiring a facelift or if your small company is ready a new site and is just getting off the ground, Crazymediadesigns can help create the perfect website for you.

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