If you are a busy marketer, it can be challenging to keep up with the latest information. But if you do not, you risk being left in the dust by your contenders. It is essential to keep up with blogs and industry news. However, if you want to get in-depth information, nothing is better than reading the best marketing books.
Most of the best marketing books describe how technology has improved the tactics and strategies of marketing, while others are timeless conclusions about group behavior and human nature.
That’s why we have collected the best marketing books for you to grow your business and obtain an advantage over your competition.
Extraordinary Popular Delusions and the Madness of Crowds
When talking about the best marketing books, this makes it to the top of the list. Presently, marketing refers to understanding the thoughts and needs of groups of people.
As technology has improved over the years, people have not, so it should be shocking that Charles Mackay caught the spirit of dunderhead group-think in 1841. If you read this book, you will never be confused by events like the popularity of the Kardashians or the Great Recession.
The Long Tail
While hit products dominated the 20th century, the 21st century will be controlled by niche commodities, according to Chris Anderson’s innovational explanation of the web-based buying habits of modern people. As valuable as this book is, you will get the essence of it from the author’s original article publishes in Wired.
Crossing the Chasm
By recognizing the variations between “laggards” and “innovators” and everything within, Geoffrey Moore produces a roadmap for how new businesses develop. As his book focused on high tech, the example he gives and his conclusion apply to all business situations and industries.
For years marketing experts speculated that marketing was all about cramming brand messages down people’s throats. However, in his book, Seth Godin turned this theory upside down by showing that people have so many alternatives today that they will choose and pick what messages they would like to hear.
Martin Lindstrom reveals how everything we believe and do is determined by mental capabilities, of which we are only a little aware by adding neuroscience into the art of marketing. First and foremost, Lindstrom explains how these thoughts might be scientifically evaluated and used to set marketing campaigns. Scary, possibly, but sci-fi no longer.
The Life of PT Barnum
You might think that personal branding is all the craze, but the actual self-promotion expert was the famous PT Barnum, who managed to build, change, strengthen and enhance his public image above half a century, making the world take him on his terms. Pretty impressive!
Selling the Invisible
The most meaningful economic transformation of the past five decades has been the development in Europe and the United States. It had turned to a service-based economy from a manufacturing one.
According to Harry Beckwith, the author, the key to making the transition successful is your hidden strength to build significant connections with the people you work with.
As valuable to marketing as it is to salespeople, Bob Cialdini’s book, Influence focuses on how people say “Yes!” and what as a marketing person you can do to make them say so.
In a series of deeply practical observations, Cialdini explains how your words and actions and words can thoroughly affect the needs and desires of your colleagues, customers, and even your competitors. Fundamental stuff.
As true in present as it was when issued 20 years ago, the classic, Positioning by Al Ries and Jack Trout sets out the basics of determining where your product fits in the larger picture of what other companies are doing and what other people want. Few of the case studies show a little age, but this prevails a fundamental, primary text.
Marketing was taken out of the world of massive corporations and Mad Men and into the hands of small businesses and entrepreneurs thirty years ago by Jay Conrad Levinson through the book, Guerilla Marketing.
The book describes why it is no longer essential to spend plenty of wealth to gain clarity, as long as you are prepared to get creative. Surprisingly, the novel got it to spot on the way before people were talking about going viral.